Digital Marketing Overview

            Digital Marketing 

  What is digital marketing ?

  Digital marketing, also known as internet marketing, is the promotion of brands to reach     potential customers through the internet and other forms of digital communication. This   includes not only email, social media and web-based advertising, but also SMS and MMS   as a marketing channel.

 Digital Marketing Factors

• web planning and creation
• search engine optimization
• search engine advertising
• mobile marketing
• google analytics
• online display advertising
• email marketing
• leading generation for business
• content marketing
• online reproduction management
• freelance project
• remarketing
• blog marketing
• webmaster google
• landing page optimization
• optimization of social networks
• social media marketing
• search engine marketing
• ppc (pay-per-click)
• google adsense
• affiliate marketing

  B2B & B2C Digital Marketing

• B2B customers tend to have longer decision-making processes and thus longer sales channels. Relationship strategies work best with these customers, while B2C customers tend to be more responsive to short-term offers and news.                                                                                                                  
• B2B transactions are usually based on logic and evidence, something that B2B digital marketers offer. B2C content is more emotive and focuses on making the customer feel good about their purchase.                                                        
• B2B decisions usually require more than one person. The marketing materials that guide these decisions are typically shareable and downloadable. B2C customers, on the other hand, prefer one-to-one communication with the brand.

    The Benefits Of Digital Marketing

   Cost Effective

 Not only does digital marketing have more audience access than traditional marketing, it also costs less. The cost of newspaper advertising, television advertising, and other traditional marketing avenues can be high. It also gives you less control over whether or not your target audience sees those posts at all.

  Quantifiable Results

With digital marketing, monitoring results is easy. Digital marketing software and platforms automatically track the number of desired conversions, whether it's opening an email, visiting a homepage, or making a direct purchase.

Unfortunately, this does not work in all industries. Many companies don't have one-to-one conversations with their customers, and surveys don't always provide complete results.

 Target The Right Audience

Audience segmentation is easier than ever since many digital marketing platforms allow you to target a specific audience. We have access to online tools that track online activity and demographic information. Digital marketers may use this data to offer users specific products or services that they may be interested in.For example, when a visitor clicks on a brand's display ad, whether on social media or through a search engine, the brand can target that visitor with subsequent related ads. When the content the visitor receives is based on their interests and online behavior, it provides positive reinforcement and makes the purchase easier and more satisfying.

 Engage the Customer at Every Buying Stage

Before the advent of digital marketing, many people didn't talk about customer journeys, primarily because they were difficult to understand and analyze. Typically, after seeing an advertisement on TV or in a newspaper, the customer goes to the physical store, makes a decision, and pays for the product or service available in the store. However, in digital marketing we can track every step a customer takes, often from the moment they are motivated to find a solution or product.

 Generate a Consistent Lead Pipeline

Ultimately, creating your own “sales funnel” is the main goal of marketing. The sales funnel is basically a system for generating leads and constant sales traffic. In other words, turn traffic into brand lovers. The job of the sales funnel is to separate the “showcase buyers” from the real buyers. According to Taboola research, it can also help improve customer journeys.

 

 Optimize and Obtain Better Conversion Rates

Unlike traditional marketing, which involves expensive TV, radio, or print ads, online advertising platforms are much cheaper. You can also improve your ad conversion rate more easily than traditional ads. With print ads, tracking conversion rates is often difficult because everything happens offline. How do you know someone saw your ad in the magazine and then went to the store? If you're not keeping up with your advertising performance, how can you improve it? 

Why need of digital marketing?

1. Affordable = Digital marketing is much cheaper than other marketing methods. Specific pricing will vary depending on what you do, but advertising costs are typically lower than other forms of marketing.

2. Flexibility = There are many forms and uses for quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. So if you learn to market yourself creatively digitally, you will open up a wide range of possibilities for your future advertising strategies. With digital marketing, you also have the flexibility to test campaigns in real time and avoid poor performance.

3. Interactivity = Digital marketing allows you to engage directly with the customers who see your content, particularly through website comments, posts, comments, and social media posts. It shows customers that you care about what they say and think, and that they feel respected and part of the community you're building. You can also collect valuable information about customer reactions and preferences.

4. Tracking = In addition to communicating with customers, digital marketing allows you to track their activities. They can look at the ads and the types of content they saw just before making the purchase. It informs you about the most effective marketing methods so you can refine your strategy.

5. Authority = Digital marketing makes it easy to comment on issues and differences related to your product or industry. This way you can introduce yourself as a reference on such topics, trust your readers, get more information and finally buy. Digital marketing allows you to become an industry expert as if building confidence in your business.