Skip to main content

PPC (pay per click )

     what is ppc and how does it work?

pay per click works

what is ppc in digital marketing ?

PPC or Pay-Per-Click is a type of internet marketing in which advertisers pay for each click on each of their ads. Simply put, you only pay for your ads when they are actually clicked. This is basically a way to "buy" a site in addition to facilitating it organically.

what is ppc 


ppc full form = pay per click


What are the different types of PPC

  • paid search marketing
    • Display advertising
    • Paid social media advertising
    • Remarketing advertising
    • Google shopping

Paid seach marketing

We've all seen PPC search ads, although you might not know what they were. The most common type of search engine advertising is found on Google, although Bing has its own. When you search for something, you'll see it at the top and bottom of the organic results — and it's recognizable by the little "ads" logo (Google changes their style often, but the tag is always there when you look at it)

Paid search ads

 display advertising

PPC is an online advertising model in which advertisers pay a fee each time a user clicks on one of their online ads.These ads appear when people search online using search engines like Google, especially when doing business searches - that is, looking for something to buy.

Display ads

Paid social media advertising

Social PPC (Pay Per Click) is a type of pay-per-click advertising, but only for posting on social media platforms. These ads may target a group of users based on demographics, topic interest or other data collected by the platform

Paid social ads

Remarketing Advertising

Pay-per-click remarketing is a method of re-engaging potential customers who have already expressed interest in a company or product. This helps remind these customers about your product and motivates them to go ahead and make a purchase they didn't make when they first visited your site.

Remarketing Advertising

Google Shopping

If you have an e-commerce site, Google Shopping Campaign may be the most effective PPC campaign of all the options. These results often appear in the carousel above Google's top search results, allowing potential customers to see the product and price before clicking on someone else's website.


Google shopping

How is ppc used in marketing

PPC is an abbreviation of Pay-Per-Click, and is an online advertising model in which advertisers pay a commission each time an advertisement is placed on a platform such as Google Ads and clicked. Businesses use PPC to generate traffic, sales, or requests from their target customers.

  1. Define your goals. ...
  2. Audience targeting. ...
  3. Optimize your landing pages.
  4. Create your ads. ...
  5. Analyze and optimize your PPC campaign strategy.

Why is important for PPC marketing

  • The importance of PPC depends on a company's ability to read data correctly, tailor advertising campaigns, wait for new data to arrive, and then measure the effectiveness of change. good level of data and control over advertising.
  • Maximize clicks based on a preset advertising budget.
  • Target a specific cost-per-action (CPA) for specific conversion styles (such as product sales, sign-ups, app downloads, etc.).
  • Targeting a specific amount of cost recovery (target ROAS); basically a certain balance between expenditure and revenue.
  • Maximize conversations (when it's not difficult for companies to spend more on their budgets).
  • Maximize conversion value (for ads placed on high value keywords). Target the lowest bids for ad units.
  • Set daily cost / budget coverage as well as general budget. And much more.
PPC is important

How to do ppc advertisement

PPC stands for Pay Per Click, which is an online marketing model in which advertisers pay a commission every time one of their ads is clicked. Simply put, the way PPC works is that you set a budget (daily, monthly, whatever) for your ads on a specific platform like Google or Facebook, and then pay when someone clicks on your ad.

 pay-per-click campaign

  1. Work out your goals. 
  2. Decide where to advertise. 
  3. Choose which keywords you want to bid on.
  4. Set your bids for different keywords and select your daily or monthly budget.
  5. Write your PPC advert and link to a relevant and persuasive landing page on your website.
PPC campaign

Best ppc tools

  1. SEMrush.
  2. SpyFu.
  3. Ad Badger.
  4. PPC Entourage.
  5. Google Ads Editor.
  6. Bing Ads Editor.
  7. Optmyzr.
  8. Google keyword planner 
  9. Google trends
  10. Ppc protect
  11. Tenscores
  12. Adalysis
Best ppc tools


What are the benefits of ppc

You only pay for visits you receive. For other ad models, advertisers pay to run their ads, but they aren't guaranteed to deliver results. With pay-per-click, there is a direct relationship between price and performance (visit).

I know a lot about ad performance. Pay-per-click platforms provide advertisers with complete information about their ads, including impressions, clicks, and conversations.

Good Customization All this data makes it easy to know whether your ads are working or not, and you can track them in real time. In practice, the most sensible strategy is to create and compare multiple variations of each ad to see which one works best. This will give you better results every time.

Your ads reach the right audience. Thanks to the large number of sharing options, you will not miss a click. Only your target audience will see your ad. This will give you better results because your target audience is more likely to click. Also, the higher your CTR, the lower your advertising costs. 

You can manage your budget very precisely. With pay-per-click (PPC) models you can set a maximum budget per day, with some you can start with a single currency. This means it can be adapted to advertisers of all sizes and you can determine in advance how much you will spend on each campaign.

You can decide for yourself where and when your ad is shown. In the pay-per-click model, you can run your ads on many different platforms and sites and choose the one that interests you the most. Some sites also allow you to choose the days and times your ads appear.

You have a better location and better visibility. PPC allows ads to be displayed by users on some popular sites such as search engines and social networks
Benefits of ppc

Comments

Post a Comment