Email marketing

What is email marketing and how does it work? Best concepts, tools, and practices

How to do email marketing

This beginner's guide explains exactly what email marketing is and how it works. Finally, you will understand the basics, as well as the knowledge needed to start a successful email marketing business.

Email marketing is the most profitable direct marketing activity, with an average return on investment of $42 per dollar (DMA, 2019).

For this reason alone, email should be an essential part of your digital business plan. Not doing email marketing is like putting money on the table. 

But if you don't know where to start, that's fine. Email is broad. It's easy for beginners to fall into a sea of ​​tools, techniques, and tricks.

What is Email Marketing?

Email marketing is the sending of professional emails to a list of people whom you have authorized to receive email communications from you.

You can use email marketing to inform your contacts, generate sales and build communities around your brand, for example in a newsletter.

Today, the email industry is moving away from large, monolithic mailings and focusing on visibility, segmentation, and personalization. It may seem time-consuming, but industrial automation puts the brunt on you.

Different types of marketing emails

Emails can support advertising, news, or a specific customer journey goal.

• promotional email

Email marketing campaigns are used to promote niches, new promotional products, secure content such as e-books and webinars, and most commercial brands. Plans can have 3-10 emails per day or per week.

Advertising emails contain valid call-to-work (CTA). The CTA represents a single command that you want your readers to place, whether it is a visit to a website or a purchase. 

The sales and marketing success of your business determines the frequency of this type of email marketing. Team During important times like Black Friday, you can email multiple announcements at the same time 24 hours a day. When marketing is slow, advertising can take weeks.

• Informational  emails

Newsletter: As the name suggests, the newsletter provides information related to your business.Thoughts: Achieve new values, use new products, or submit key points, like researching your products. Regular weekly, biweekly, and monthly newsletters help you manage interactions with your email users.

But did you know that newspapers aren't just about "news"? According to email expert Ann Handley, focus on this page. Consider writing a letter to your potential users about something that interests them.

Simply put, a newsletter is an opportunity to share ideas, thoughts, advice, and more. that provide your audience with the most important information.

Advertising: Email is the best way to inform consumers about advertising agencies, new product announcements, exchanges, etc.

Email is usually a channel for sending important messages. In the event of an illegal website, slow delivery, or a system/software crash, updating your contact information via email is the best way to get in touch. It's safe, immediate, and, above all, consistent with the tone of the presentation.

The Benefits of Email Marketing

Acknowledging receipt of newsletter orders, email is key to growing and managing your business. Email marketing helps you achieve our 3 main goals:

1. Conversations (selling your products and services)

Run a sale or promotion? You can send an email marketing campaign to your customers to promote sales. it Also try these email marketing techniques to increase conversions:

Personalized discounts as special offers for subscribers' birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.

Abandoned emails are triggered when a visitor adds something to their selection but does not check it.

2. Brand awareness

It's great to be able to contact someone right away. It is a one-on-one communication in all its beauty. And people just don't put it in their mailbox these days. This is a composite space reserved for popular brands and publications. 

Viewing someone's inbox will help your brand stay current in the minds of your subscribers. Personalized marketing email is more effective than posting on social media, where you can't be sure someone has seen your message.

One of the main benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients at a relatively low cost (compared to other marketing channels).

3. Customer loyalty

Email supports customer loyalty at every stage of the buyer's journey: leadership, conversion, onboarding, retention. Likewise, email marketing is an essential tool that can be used in conjunction with sales CRM systems to facilitate communication.

This is a really effective way to build a community, as outlined in our e-mail relationship-building guide.

To learn more about the benefits of email marketing, watch this video from Sendinblue Academy

How does email marketing work?

Companies use a well-known e-mail service provider (ESP) to send marketing e-mails. An email service provider is software that sends and manages email marketing campaigns. Also called e-mail marketing platform, e-mail marketing tool, e-mail marketing service as an e-mail marketing software.

You may be wondering if I can't just send marketing emails to my regular inbox? Do I really have to pay for another email service?

Technically it is possible. (We'll even explain how in our manual for sending bulk emails using Gmail). But be careful. You may experience issues with limited email bandwidth, design, and most importantly, email delivery. Here's why:

Internet Service Providers (ISPs) such as Gmail, Outlook, Yahoo, etc. are for personal use - not e-mail messages. Therefore, if a large e-mail is sent from your ISP, it can be easily flagged with spam filters and your account may be deactivated due to suspicious activity. I am

On the other hand, ESPs have the necessary infrastructure to guarantee good e-mail delivery rates - the ability to receive e-mails in your subscribers' mailboxes. If you want to be successful in e-mail marketing from day one, get a specialized e-mail marketing service

Email marketing campaign below steps

• Choose the right email marketing software
• Create an email list
• Set up a welcome email for new customers
• Define the objectives of your email marketing plan
• Enter email response
• Make a copy of your email
• Optimize email open, click, and conversion rate
• Review your email plans before sending
• Plan your plans on time.
• Follow the results of the contest

Email marketing tools that save you time and money

Many companies are frustrated because they don't plan to invest in tools that simplify the process. However, email marketing tools don't have to be expensive. You can find many free email tools that can help you save time and money.

• HubSpot Email Marketing Tool
• Sender Tool
• Sendinblue Tool
• Omnisend Tool
• SendPulse Tool
• Benchmark Email Tool
• Mailchimp Tool
• MailerLite Tool
• Mailjet Tool
• Moosend Tool
• EmailOctopus Tool

Important tips and tricks for email marketing for businesses

Email marketing is one of the best marketing. It's not easy to do, but it's worth it. Research shows that sending regular emails to your potential customers generates revenue over time.

These excellent email marketing strategies can set you up in powerful ways to turn your email marketing strategy into another profitable business.

9 Important Email Marketing Tips for Business

• Generate several clicks on your landing page with a clear and targeted action
• Encourage your readers to respond
• Personalization is key
• Make sure your email looks good
• Includes links to social media profiles
• Send a test email before submitting a mailing list
• tracking information
• Regularly install new clients
• Clean up your mailing list regularly to tarnish your mailing reputation.

Conclusions

We hope this article has given you a better understanding of the world of email marketing. Subscribe to our monthly newsletter for tips and tricks.