Basic Concepts
Search Engine Optimization
This is the process of getting traffic from organic, organic, editorial, or natural search engine results. Simply put, this is an activity that aims to improve search engine rankings. In many ways, this is just a quality check of the site.
Mobile Marketing
Mobile Marketing is a multi-channel digital marketing strategy aimed at reaching target audiences on smartphones, tablets and/or other mobile devices via websites, email, SMS, MMS, social media and apps.
Search Engine Optimization
Search engine advertising (SEA) is an online marketing industry. Ads in the form of text or images are placed in search engines such as Google or Bing. These ads will then appear at the top of the SERPs. This method is one of the main sources of revenue for search engine providers.
Google Analytics
Google Analytics is a web analytics service that provides important statistics and analysis tools for search engine optimization (SEO) and marketing goals. ... Google Analytics is used to track site performance and gather visitor insights.
Email Marketing
Email marketing is a form of direct marketing that uses email to promote your business products or services. This can help you keep your customers up to date with the latest items or offers. It can also play an important role in educating people about your brand or engaging them in purchases.
Lead Generation
Lead generation is the process of capturing the interest of potential customers to increase future sales. This is an important part of the sales process for many companies. A prospect is anyone who has expressed an interest in the Company's products or services but may not yet be eligible to purchase.
Content Marketing
Content marketing is a marketing strategy used to attract, attract, and retain an audience by creating and sharing articles, videos, podcasts, and other related media. This approach builds expertise, increases brand awareness, and keeps your business one step ahead of you when it comes to buying what you sell.
Freelancing
An independent marketing consultant is a self-employed individual who creates and executes appropriate marketing campaigns, channels, strategies, and tasks for their clients. ... Businesses use independent marketing consultants to reach new audiences, retain existing customers, and increase sales.
Remarketing
Remarketing serves ads to people who have already visited your website, used your mobile app, or, if possible, reached out to you via their email address with their permission. Remarketing is also known as retargeting.
Blog Marketing
Blog marketing is the process of publishing or promoting a website, company, brand, or service through a blogging medium. This includes, but is not limited to, marketing through ads posted on blogs, blogger recommendations and reviews, advertising through participation in third-party blogs, and sharing information across blogs.
Google Webmaster
Google Webmaster Tools is a collection of Google search engine optimization (SEO) tools that help you manage your website in Google search results. Now ranked and indexed, Google Search Console gives you the data your business needs to rank higher in search results.
Landing Page
A landing page is a standalone web page that a person logs into after clicking on an email, ad, or other digital website. Once on your landing page, users are prompted to do things like join your list or buy your products.
PPC ( pay per click )
PPC or Pay Per Click is a form of online marketing in which advertisers pay a fee each time an ad is clicked. Simply put, you only pay for ads that have already been clicked on your ad. It's basically a way to buy website traffic and of course increase the number of website visits.
Social Media Marketing
Social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides a way for businesses to engage with existing customers and reach new customers while promoting their desired culture, message or tone.
Social Media Optimization
Social Media Optimization (SMO) is the use of social media to manage and expand a company's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, engage with customers, and reduce potentially harmful messages.
Adsense
AdSense is a free and easy way to make money by showing ads alongside your web content. With AdSense, you can show your visitors relevant and attractive ads, and even customize the look of the ads to fit your website.
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