Search Engine Optimization

           Seach Engine Optimization

 

  What Is Search engine optimization

   seo is a process that by optimize the content of your website or blog, you can rank on the top page for a keyword on the search engine.

  What Is SERP (search engine result page ).

  The page that opens on typing something in the search box in google is called  SERP

   

  Why Is Important SEO

1. to increase traffic to our website or blog it is necessary to save. 
2. by saving we can come to the top page without paying google 
3. nowadays, if you want to know about anything people first search on google        

  What Is On Page Seo

  Internal SEO refers to any optimization you manage and make to your website.     Through screen improvements, they aim to make your website more user-friendly    and valuable for users to improve your position or visibility in search results on       Google, Bing and other search engines.

  On page seo factors:

1. favicon icon 
2. tittle tag 
3. H1,H2,H3 optimization 
4. content quality &quantity check 
5. internal link &external link
6. image optimization
7. alt tag optimization with caption & description 
8. canonical tag optimization 
9. fewared image optimization 
10. tag analysis
11. meta description 
12. url optimization 
13. accelerated mobile page 
14. keyword, density,proximity, prominence 

   What Is Off Page Seo 

 Off-page SEO refers to actions taken outside of your website to influence your position in search engine results pages (SERPs). Link or promote your website and effectively “ensure” the quality of your content.

 

  OFF Page Factors

• Social networking site 

     facebook 

     facebook page 

     twitter

     google plus 

     instagram etc.

• Social bookmarking site   

      tumblr 

    pinterest

    diggo

    digg

   linkedin

   reddit

   stumbluepon

   delicios 

• guest posting
• forum posting
• blog commenting
• blog directory submission
• search engine submission
• classified submission site
• video sharing site 
• photo sharing site 
• question and answering site

   What Is Local Seo 

    Local SEO is optimizing your website for a specific local area. If you have a local business like a store, restaurant, or agency, you want your webpages to rank for specific searches made by your local audience. ...You can do some of these things on your website, but there's so much more you can do!

    Local seo factors

    Know Your ranking factors

1. link signals 
2. on page signals 
3. behavioral signal
4. google my business signals
5. citation signals personalization signals review signals
6. social signals 

Optimize your domain    

1. duplicate content             1. tittle tag 
2.  zombie pages                  2. meta description
3. broken links                      3. navigation
4. accessibility                      4. contact imformation
5. indexibility                         5. url string
6. missing meta data            6. keyword targets 

What Is Technical Seo   

 technical seo refers to website and server optimization that help search engine spiders crawl and index your site more effectively (to help improve organic ranking) 

Technical seo tools 

1. identify crawl error
2. fine out how google views your page
3. make sure your site is mobile friendly 
4. fix broken links
5. secure your site with https
6. check your site loading speed 
7. create a robot.txt file 
8. generate and submit a sitemap
9. install and configure an seo plugine
10. check for duplicate version of your site in google index
11. find and fix crawl error
12. find and fix https link on https pages
13. add structured data
14. check temorary 302 redirected